The Most Creative Valentine’s Day Gift Campaign This Year

Every year around this time, all brands try to come up with creative ways to entice people to buy their products as the valentine’s day gift for our better half’s – some succeed and most fail miserably. One campaign that caught my attention was the one from Bata – the shoe company. I got an email with the below images in the emailers.. The thing about this campaign is that it is surprising and funny and positions the brand in a very young and vibrant way.. It aspires to replace diamonds with shoes as a girl’s best friend and makes […]

PBTO28: Entrepreneur in Focus – Annkur Agarwal of www.PriceBaba.com

http://traffic.libsyn.com/pushingbeyondtheobvious/28_PBTO28__Entrepreneur_in_Focus_-_Annkur_Agarwal_of_PriceBaba.com.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we host Annkur Agarwal, co-founder of www.pricebaba.com – an online store that is built to enable price discovery and purchasing simpler and easier. In this free wheeling conversation, we talk about what it means to succeed and fail and how important it is for entrepreneurs to continue to learn. He shares his learning from running multiple businesses, what it feels like to shift gears from being a retail company to become a media house and then again to move into retail. He also shares some of the […]

PBTO27: Selfish, Scared and Stupid – A Guide to Navigating Change

http://traffic.libsyn.com/pushingbeyondtheobvious/27_PBTO_27__Selfish_Scared_and_Stupid_-_In_conversation_with_Dan_Gregory.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In this episode of Pushing Beyond the Obvious, we host author and innovation consultant Dan Gregory to talk about the Impossible Institute and changing human behavior. We are living today in a world that is rapidly changing and evolving. In order to navigate this ever changing, constantly evolving world and succeed, we need to be able to keep pace with the change. Some of it involves organisational change and personal change. I can tell by my personal experience and from what i read that neither organisational change nor personal change […]