I stumbled onto a TikTok video about a skating race and how one athlete out-thought her competitors to register a historic win. You can watch the video here.
The athlete won the competition right at the start by breaking the norms of how you are supposed to race to win.
The norm was that everyone start slow to preserve their energy and then as they come close to the final laps, put all your effort and energy and get away from the pack.
The winner of this race did the exact opposite. She broke away from the pack when no one was even attempting to go fast. And then all she had to do was keep up with the pack till the end of the race.
Breaking norms can lead to significant advantages, be it sport or business or life.
This begs the following question-
Where in our life can we break the norms to gain a significant advantage?
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