Entrepreneurship

3 Key Characteristics of Good Business Metrics

I recently read a HBR article titled, Don’t Be Tyrannized by Old Metrics. The post talks about the importance of having the right kind of metrics for your business. In my opinion, metrics are like the dashboard you have on the car. They do have some value but are of no use if you are going in the wrong direction. However, if you know exactly where you are going, then the metrics can help you reach your destination safe and sound. This means that one needs to be fully cognizant of this fact when measuring metrics and taking decisions based on […]

Marketing

Lessons In Customer Loyalty

The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]

1000Entrepreneurs, Entrepreneurship, Innovation

Innovation – Simple and Effective

I was driving home from office yesterday when I caught a glimpse of this advertisement on a small restaurant (Lemon Rice) on St. Johns Road in Bangalore. I was so happy to see this. [bctt tweet=”This is a great example of innovation in action.” username=”rmukeshgupta”] This also tells us that any one who wants to can innovate. This also tells me that small entrepreneurs who hustle can be extremely innovative. This is how they survive. This also tells me that innovation can be as simple as applying a concept that works elsewhere and try it out in a different environment. […]

Ideas

How Can You Make Your Next Brainstorming Session Rock

Prime for Creativity People are generally not in mindset to be creative. We need to get them to a mindset where they can be creative, if our purpose is to get the most creative ideas that are possible. Start your brainstorming session by playing a game that requires creativity. Get people to draw something. Get them to exercise (mild) – it could even be just laughter therapy. Have Dilbert or a Jessica Hagy or a Hugh MacLeod cartoon prints around the room. Start by doing a skit (which could be about the problem that you want to solve). Start by using […]

Podcast, Sales

PBTO45: The Only Sales Guide You Will Ever Need with Anthony Iannarino

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http://traffic.libsyn.com/pushingbeyondtheobvious/45_PBTO45__The_Only_Sales_Guide_You_Will_Ever_Need_with_Anthony_Iannarino.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader. He posts daily sales tips and insights on his blog – www.thesalesblog.com. This is one of the most widely read sales blog in the world.  Why is he on the show: Apart from his blog, he also hosts a podcast – “In the Arena” and has written the book – ‘The Only Sales Guide You’ll Ever Need”. He’s an adjunct faculty member at Capital University’s School […]