Matt Heinz
Podcast, Sales

PBTO7: The Importance of Doing it Right over Getting it Done for Sales Leaders

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http://traffic.libsyn.com/pushingbeyondtheobvious/07_PBTO7__The_Importance_of_Doing_it_Right_over_Getting_it_Done_for_Sales_Leaders.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSIn this episode, we host Matt Heinz. Matt is President at Heinz Marketing and brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. This episode in […]

Sales

SIMPLE Framework – Positioning: What is Your Positioning Strategy to Move Your Deals Forward

We have earlier discussed the first 3 steps in the SIMPLE framework for selling – Surprise, Inspire & Motivate. If done well, this will bring your customer/prospect to a situation where they identify with a vision that you have painted for them and are motivated enough to take action to move towards the vision. Once the customer is motivated to do something about the challenge that you have helped surface, you need to then position yourself or your product/service, such, that the customer feels confident that you will be able to help him resolve the challenge. This is the 4th […]

If I were the CEO of FedEx
Innovation

If I were the CEO of FedEx..

One of the most important and most talked about topics in the recent times in business circles has been “Disruptive Innovation”. Thanks to the book written by Clay Christensen – “The Innovators Dilemma” and his ability to explain the phenomenon in a few industries, the concept of disruption and disruptive innovation has become a common lexicon in the business circles. One of the industries that is on the verge of being disrupted is the logistics industry. The entire logistics industry is based on the assumptions that production and consumption happen at different locations and hence there is a need for […]

Podcast, Sales

PBTO6: How to Turn Yourself into a Sales Rockstar

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http://traffic.libsyn.com/pushingbeyondtheobvious/06_PBTO6__How_to_Turn_Yourself_into_a_Sales_Rockstar.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSIn this episode, we host Paul Castain, who is the Vice President of Rock Star Development for Castain Training Systems,  where he works with organizations and individuals who want to sell more and sell better. He is also the founder of the LinkedIn group “Sales Playbook”, a group with more than 40000 members and one that is totally spam free. In this conversation, we talk about a lot of important topics for the sales executive and sales leaders: We talk about how taking action (starting Sales Playbook group on LinkedIn) has […]

Customer Engagement Vs Employee Engagement
Customer Engagement, Marketing

Employee Engagement Vs Customer Engagement

Yesterday, I went for my regular, monthly haircut and this time chose a different hair dresser from my usual one. For the first few minutes the dresser was talking to me, enquiring how my day was, wanting to check what my expectations were and also about where i lived. Couple of minutes in, one of his colleagues walked in and they both started having a conversation about something that was common between both of them, totally ignoring me. Though, I think that the result of the hair cut was better than I expected, I don’t think I will be going back […]