Stories are powerful because they provide emotional transport to ideas. Emotions, specially strong one’s, have the ability to leave their imprints on our psyche.
So, if we are in the business of spreading ideas or innovation, we need to get better at telling stories.
If we are in the business of building influence, we need to get better at telling stories.
If we are in the business of leading and want to share our visions, we need to get better at telling stories.
If we are in the business of inspiring people, we need to get better at telling stories.
If we are in the business of activism, we need to get better at telling stories.
If we are in the business of swaying opinions, we need to get better at telling stories.
If we are in the business of building breakthrough solutions, we need to get better at telling stories.
If we are in the business creativity and innovation, we need to get better at telling stories.
If we are in the business of selling anything, we need to get better at telling stories.
If we are in the business of marketing anything, we need to get better at telling stories.
If we are parenting, we need to get better at telling stories.
If we are in the business of entertaining, educating or empowering people, we need to get better at telling stories.
Basically, irrespective of what we do, we need to get better at telling stories.
Here are a few resources that I think can teach us to be better story tellers:
1. If You Want To Tell A Kick-Ass Story, Do These 3 Things.
2. Lessons in Storytelling That I learnt from TED Conference Speakers.
3. The Art of Storytelling For Business
4. Seven Secrets of Highly Effective Storytelling
5. The clues to a great story | Andrew Stanton
6. 10 Rules for effective storytelling (Pixar)
7. Lessons from Pixar in New Product Development & Innovation
