Innovation, Recommendation

Best Among What I Read Today, The Corporate Edition – Jan 2nd 2017

This is a collection of posts that I loved reading today and I hope that you will like as well. How Starbucks’s Culture Brings Its Strategy to Life In this HBR post, Paul Leinwand & Varya Davidson share the importance of the alignment of culture and strategy in the success of an enterprise. It is clear to any leader who has tried to create and execute on a new strategy, how difficult it is to get people to change the way they do things (culture). I strongly believe that the culture comes ahead of strategy. So, if you have a strategy that requires your teams […]

Leadership, Recommendation

Best Among What I Read Today, The Leadership edition – Jan 1st 2017

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]

Customer Engagement, Marketing

Its Always The Little Things that Matter

[bctt tweet=”If you take care of the little things, the bigger things take care of themselves.. ” username=”rmukeshgupta”] I realised this yet again, when I was invited to the Hexa Experience Centre recently in Bangalore.  This was an event run by Tata Motors to promote their new SUV Tata Hexa. I was invited as a member of the blogging community – IndiBlogger. I also happen to be on the verge of looking for a new car for myself. So, on a hot Christmas day, I found myself driving to the Hexa experience centre. First things first. I did love the car […]

Ideas, Innovation

Making Brainstorming Work

One of the most important skill that businesses need to develop is their ability to continuously innovate and stay ahead of their competition. One of the meta skills that organisations will need to develop if they are to flex their innovation muscle is the ability to do great brainstorming sessions. Earlier in the day, I stumbled onto the below video in which Bill Burnett talks about practices that can help you make your next brainstorming session highly productive. Before, I share my views on this topic, pls take a few minutes to actually watch the video below. Top Reasons why brainstorming sessions fail: […]

Customer Engagement, Marketing

Are You Setting Yourself Up For Failure

The Situation: My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I love watching movies. This was exciting news for me as it gave me an opportunity to catch up on movies that I had missed watching when they originally screened. So, excitedly, I […]